Lerato Malekutu is a PR and communications professional with a passion for sports and building brands.She graduated with a BA Journalism Degree from the University of Johannesburg and has carved her career in the sports industry working in the media first as a journalist and after as the Media Manager of the Proteas for over 10 years.She worked as the Media Manager for the Proteas at 3 ICC Cricket World Cups, 3 ICC T20 World Cups, 2 ICC Champions Trophy’s, on 79 Tests, 180 ODI’s and 80 T20I’s.
Her career at Cricket South Africa gave her extensive knowledge and experience in sports PR and communications, media management and operations, content creation – including the implementation of digital and social media strategy, media operations and crisis communications. Her experience has also given her an intricate understanding of the South African and International media landscape, which helps to obtain the maximum opportunity to leverage coverage and appeal.
Social upliftment and the profiling of women’s sports and athletes is an important passion and drive, particularly educating and providing opportunities for brands and athletes to raise the profile of women’s sport.
2009 :First black female to be appointed media manager of South African national cricket team
2010: Nominated for gsport Women in Media Award
2014: Named one of the Mail and Guardian Top 200 young South Africans in 2014
2019: Longest serving female cricket media manager in the world